Last updated 9 September 2026 · Leadova is operated by ValueColony
You send us job details on WhatsApp. We use them to prepare your quotes, invoices and records, and for nothing else. We don't sell anything to your customers, and we don't share your information with anyone outside the people and services needed to produce your paperwork.
Only what you send us so a document can be produced: name, address, and where you give it, phone number and email. You decide what to share. When you send us a customer's details you're confirming you're entitled to — you remain responsible for that information and we act on your instructions in handling it.
To deliver the service you asked us for, and to meet our own legal and accounting obligations. Where we send you optional messages, we do it because you asked us to and you can stop them at any time by replying STOP.
Your first message creates a lightweight record so we can reply and produce your first documents — there's no form and no password. We hold only your WhatsApp number, your name as it appears on WhatsApp, and what you send us. If you never come back, we delete that record after 6 months.
Only the services that make Leadova work: Meta (WhatsApp messaging), our hosting and database provider, Stripe (payments), and our AI provider for turning your voice notes into text. They act on our instructions and cannot use your information for their own purposes.
You can ask for a copy of what we hold, have it corrected, or have it deleted. The fastest way is to reply DELETE MY DATA on WhatsApp — we'll action it within 30 days and confirm. Step-by-step instructions are on our data deletion page. You can also email privacy@leadova.app. If you're unhappy with how we've handled it, you can complain to the Information Commissioner's Office (ico.org.uk).
ValueColony (trading as Leadova) is the controller for your information. Data protection enquiries: privacy@leadova.app, or by post to Data Protection, ValueColony, United Kingdom.